Details of a new television ad from John McCain set to begin airing Sunday:
TITLE: "In His Own Words"
LENGTH: 30 seconds.
PRODUCER: Simon Lavitagus.
Nationally on cable networks, and select media markets in 17 states.
[Sound: Chants of 'Obama, Obama'] [Open to mob at Brandenburg; cut to Obama, black and white stock - close crop, full frame]
BARACK OBAMA: "I'm young. I'm new to the national scene"
VOICEOVER: "He's young. And he is new to the national scene."
BO: "My name is Barack Obama."
VO: "His name is Barack Hussein Obama".
[half second pause] [three yellow frames] [half second pause] [three red frames]
BO: "I am African-American."
VO: "He claims two nationalities."
BO: "I was born in Hawaii."
VO: "That lucky son of a gun."
BO: "I spent time in Indonesia."
[sixteen red frames before freeze frame]
VO: "You've got to be kidding me."
BO: "I do not have the typical biography of a presidential candidate."
VO: "You can say that again."
BO: "What that means is that I'm sort of unfamiliar and people are still trying to get a fix on who I am."
[fade to black]
VO: "Barack Obama. By his own admission an unfamiliar man that people can't get a fix on.
[cut to smiling old guy]
SOG: "I'm John McCain, and I approve this ad."
©2008, Mark Hoback